Coca Cola - Bar Fonts

Nowadays photorealism is taken for granted, and although it is not easy, a myriad of CAD tools allow designers to rapidly create compelling product renders. However back in 1991 when computers were huge, Bryan Adams was on Top Of The Pops and Pete and Jez had (some) hair, marker rendering was king. Tasked with analysing the Coca-Cola brand DNA and creating an unforgettable user experience, Designworks hand sketched and rendered these drinks dispenser concepts.

Noughts & Ones92