BP
AR EXPERIENCE MODEL
BP operate in over 80 countries yet much of what they do is invisible – whether it’s fuel inside a vehicle or recovering oil and gas miles below the earth’s surface.
To communicate some the innovative and novel technologies they use to recover oil and gas safely and efficiently, BP chose Designworks to create a range of showcase models.
A creative approach was required to meet the complexity of their message, and the diversity of their audience. We were able to link multiple technology stories by engaging the user both physically and digitally, presenting a coherent and tangible vision of BP’s Field of the Future® technology programme. Accessed via a bespoke app, integrated lighting was used to dynamically represent real-time data flow, whilst augmented reality (AR) animation sequences visualised subterranean engineering technologies, taking audiences on a journey several kilometres below the Earth’s surface.
By distilling processes, deconstructing scientific and engineering principles and bringing the user to the centre of the story, the use of familiar consumer-based technologies (and a little creative thinking) this technology model empowers the audience and gives everyone the opportunity to experience what it’s like to be a petrochemical or geotechnical engineer.
