Over the last 30 years Designworks have designed hundreds of children’s products ranging from toys to playground equipment. The sector is fast-paced and trend driven, but we understand what it takes to create robust products with memorable play experiences, all within strict safety guidelines. Our range of in-house talent and cutting-edge equipment allows us to generate concepts and rapidly make them a reality.
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LICENSING & BRANDING
We’ve engaged with hundreds of licensed properties over the years and have a deep understanding of licensor requirements and how best to translate their properties into commercially viable and desirable products.
GAMEPLAY DEVELOPMENT
Designing a great game requires an understanding of how to add the play value that generates emotional engagement from users. These experiences are what keep kids and purchasers coming back again and again.
Concept DESIGN
Rapid concept generation is in high demand in the children and play sector. Whilst the output is a conceptual vision of the design and play experience, our knowledge ensures the ideas include an appropriate understanding of manufacturing, commercials, licensing and most of all, great play value!
RAPID MODEL MAKING
When designing on paper or a screen, our sense of scale and tactility can be fooled, so where possible we conduct early design development through rapid model iterations.
Concept DEVELOPMENT & 3D CAD
Beyond early concept generation, we can develop products through data creation and prototyping to ensure they function correctly and can be cost-effectively manufactured.
PRODUCT VISUALISATION
If a client needs to sell a concept into a wider team or investors, we can help with digital renders and illustrations. Our team can generate 3D CAD data or take existing data and process it into photo-realistic visualisations.
PROTOTYPING and model making
Designworks are unusual in that we make what we design, on site. This full-service approach suits the fast-paced, trendy play sector as it allows us to make ideas a rapid reality. Our high-quality prototypes are used to sell the concept to retailers and also convey the concept to our clients’ manufacturers.
