MONDELEZ
LITTLE TREASURES
Mondelēz engaged Designworks to develop a new range of toys and characters for their iconic Freddo Frog character. “Freddo Treasures” went on to be Cadbury Dairy Milk’s biggest launch of the year.
For this treasure chest pack that partners chocolate buttons and a Freddo Treasures figurine or toy, our product development team leveraged their experience and understanding of both the toy and premiums markets to create a refreshing and fun new style for Freddo, Moo the Milka cow, and a whole new range exciting characters and toys.
The child-friendly nature of the product meant the designs must be engaging and appropriate for a broad age-range, whilst being safe for all, adhering to stringent safety criteria from multiple global markets. Working with Mondelēz and their manufacturing partner we employed our knowledge of high-volume mass production to provide technical input producing unique collectables that meet these safety requirements as well as target cost, packaging fit and play value for the end-user.
Following the success of this initial range, Designworks’ relationship with Mondelēz continued through four more years, delivering multiple waves for different markets across Europe, and collaborating to define the development of the brand that kept it appealing to children, and competitive in an increasingly crowded market.
