BP
TECHNOLOGY DEMO TOOLS
BP operate in over 80 countries yet much of what they do is invisible – whether it’s fuel inside a vehicle or recovering oil and gas miles below the earth’s surface.
To communicate some the innovative and novel technologies they use to recover oil and gas safely and efficiently, BP chose Designworks to create a range of showcase models.
Working with their petrochemical and geotechnical engineers we undertook a program of discovery, immersing our creative team in the often subterranean world of oil and gas. The approach was simple, to tell stories. Our aim was to both inform and excite BP’s audience, whose age and level of prior knowledge was very broad.
By distilling decades of industrial know-how into bite-sized, tangible concepts and placing the audience at the centre of the story, we created a platform from which connections could be made and complex processes communicated. The use of accessible form, materials, language and technology further helped break-down barriers between audience and content.
The result was a series of physical and digital interactions, or ‘stories’ that both engaged and informed, delivering a memorable experience that could be shared again and again.
