DIGITAL BAG TAG
Designworks have partnered with British Airways and Densitron to develop a highly innovative electronic Bag Tag.
Once checked in, customers just need to hold their smartphone over the electronic tag, which automatically updates with a unique barcode containing their flight details and an easy-to-see view of their bag’s destination. Not requiring a traditional paper tag to be printed and attached, customers can then save precious time by having their electronic tag quickly scanned at the bag drop, going straight through security to relax before catching their flight. It is intended that the patent-pending hi-tech tag can be used time and time again. Frank van der Post, British Airways’ managing director, brands and customer experience, said: “This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly. “As the saying goes, ‘good things come in small packages’, and this innovative device is no exception.