British Airways
ELECTRONIC BAG TAG
British Airways have long been recognised for their pioneering ingenuity, carrying the first commercial passengers to travel at faster than the speed of sound in 1976. They are now looking to streamline the check-in process by launching a smart device that allows passengers worldwide to save valuable time when dropping off their luggage.
Designworks have partnered with British Airways and ViewTag to design and develop the highly innovative electronic bag tag, simply branded ‘TAG.’ TAG provides the passenger a friction free check-in experience, attaching the device with a unique and patented fixing system, transferring flight details via Bluetooth from the British Airways app to the TAG. Not requiring a traditional paper tag to be printed and attached, customers can save precious time by having their tag quickly scanned at the bag drop, going straight through security to relax before catching their flight.
Challenged to create a digital bag tag that could withstand the baggage handling environment where it becomes exposed to impacts, extremes in temperatures, abrasive surfaces, dirt and liquids, etc. Designworks developed iterative designs and prototypes to evaluate the effectiveness of both the user experience and mechanical design. The iterative design approach proved crucial to ensure the TAG remains securely attached to the luggage in the baggage system, as well as being intuitive to attach. Pilot injection moulding tooling was manufactured by Designworks Hong Kong team to provide accurately moulded Tag enclosures for certified laboratory mechanical testing.
TAG is the only digital bag tag on the market that has been designed with a reusable universal fixing system which allows it to be secured to virtually any type of luggage. This flexible fixing solution allows frequent flyers to switch between luggage each time they travel. TAG offers an unparalleled user experience, saving time and giving the passenger better control of their journey.
