CASTROL
COOLANT E-FLUIDS MODEL
Electric vehicles are playing a core role in the mobility revolution and the pathway to decarbonisation. Castrol are a key player in the global engineering fluids industry, and at the forefront of the growing e-fluids market that support efficient performance of EVs.
Electric vehicle batteries work hardest when charging and discharging, and technologies advance these batteries will face unprecedented thermal stress. To combat this, Castrol has developed specialist coolant e-fluids, a unique technology for future batteries coolants.
Bringing this novel, complex technology to life whilst communicating its’ benefits to a wider audience required a unique creative approach. Working closely with the e-fluids team at Castrol, Designworks employed an innovative, technology-driven approach which in conjunction with a unique design language enabled us to create a demonstration model able to bring to life the latest coolant e-fluids and their benefits.
The model experience was further enhanced through the power of an AR app. In combination with the more traditional medium of a physical interactive model, the user was given the opportunity to further explore Castrol’s cutting-edge e-fluid cooling technologies.
Following the success of this model, Castrol came back for our help creating a second model with the same visual language.
