revolutionary foot measurement

As the world’s no.1 everyday footwear brand, Clarks sell over 50,000,000 pairs a year across more than 35 countries.

They have been measuring children’s feet for over 90 years, but the starting point for re-imagining the process was a simple question; “how can we use digital technology to measure feet?” From this emerged a vision to revitalise their in-store consumer journey to offer an immersive experience, unrivalled ease of use, provide accuracy and ensure that brand loyalty and the Clarks USP was secured for the next generation of customer.

Working collaboratively with Clarks' own innovation team, Designworks quickly identified the opportunity to create a compelling solution, and developed a proprietary measuring technology; the 'Digi-Tape.' This device used in conjunction with a custom-designed iPad application delivered the most accurate results ever from a Clarks foot measuring system. Alongside the design and engineering, Designworks manufactured the whole system and managed a global fitout program.

The iPad Foot Gauge has been awarded the prestigious iF Design Award, and Clarks can now provide a unique, digital-physical in-store customer experience that is fun for children, reassuring for parents, and all achieved whilst retaining that crucial hands-on interaction with Clarks’ trained store staff.