DELTA COFFEE
ALQIMIA
Delta enjoy an enviable brand loyalty in their home country of Portugal, however the rise in café culture and the proliferation of capsule-based machines put increasing pressure on them to innovate. In a response to declining traditional ground coffee sales, the Portuguese-brand sought to re-establish itself within people’s homes through a unique, fully automatic product solution using patented capsule technology.
Our team initiated a comprehensive consumer insight and research stage, where we sought to understand the drinking habits, key pain points and moments of delight of consumers across Portugal, the UK and Europe. Our product solution had to be sympathetic to the cultural and social aspects of coffee drinking, while remaining the centre-piece and adding a sense of theatre to the process.
Designworks used a blend of mechanical and electrical engineering expertise to develop a machine that used the unique Delta coffee capsule and also addressed the consumer needs identified in the research stage. The technologically advanced design was encased in a stylish form, individual to the Delta brand, helping it stand out from competitors in the retail environment and the home alike.
Designworks’ contribution to the Delta brand laid the groundwork for future design and development, with the range expanding on the key design features initially developed here.
The brand now has increased its presence in homes and has a large footprint in the emerging coffee capsule market – consumers now see Delta as a coffee brand that delivers the complete process, and not just the consumable.
