The Ford ‘Safe Distance’ Christmas Jumper

In Designworks latest collaboration with Ford we’ve created a ‘festive safe distance jumper’ as part of Ford’s ‘Share the Road’ campaign which aims to improve the safety of all road users.

It may look like any other over-the-top festive attire, but the 'Safe Distance' Christmas Jumper has a trick up its sleeve. Aimed at cyclists and e-scooter riders, small projectors are hidden within the reindeer’s antlers, nose, and tail. These illuminate the floor marking out a 1.5m ‘safe zone’ in the shape of a Christmas tree so other road users know to give them enough space when overtaking.

The one-of-a-kind prototype safe distance Christmas Jumper is part of Ford’s on-going ‘Share The Road’ campaign. The jumper uses the popular and growing trend of novelty Christmas jumpers to highlight a key issue cyclists and e-scooter riders regularly experience when it comes to feeling safe on the road. Almost 80 percent of cyclists claim close-passing vehicles are their biggest threat and around nine in ten regular cyclists state they are ‘closely passed’ at least once a week(1).

To learn more about Fords ‘Share the Road’ campaign, visit Ford’s website linked below. If you are interested in our prototyping services, please get in touch with us here at Designworks.

If you’re interested to see another Ford project undertaken by Designworks please click here.

1. British Cycling’s State of Cycling report can be found under this link.