PELICAN
NOMAD
Seeking adventure is more popular than ever, and what better than to share the experience with friends and family.
This was the starting point for Designworks’ collaboration with Pelican, to rethink the picnic experience. Pelican brought their unrivalled expertise in ruggedised transport cases to this effort to help encourage people into the great outdoors.
Pelican’s Vice President of Research and Product Development said: “we would like to look at the idea of creating a 21st century picnic basket that fits our DNA. The consumer division of Pelican is driving the brand towards the outdoor adventure lifestyle and we think there might be an opportunity to revisit the old picnic basket concept but updated for the 21st century and designed to match our customer’s expectations of the brand.”
After researching more traditional products and their use, the team here looked to tackle existing issues associated with dining ‘al fresco,’ and how these might be compounded as users venture deeper into the wilderness. Developed by Designworks’ industrial designers from the ground up; conceptualised, prototyped and engineered for volume production.
A transformation the humble wicker basket, the feature-rich design of ‘Nomad’ was encased in a stylish form aligned with the existing design language of the Pelican brand, providing a modular solution to accompany users on adventures across all terrains.
