Generally we design our products to be smash-proof, this one however was designed to be smashed!
Heinz wanted to help commuters through the cold months with a free sample of everybody’s favourite comfort food – tomato soup. However, a simple free giveaway just wasn’t going to grab headlines so they turned to Designworks to create a batch of emergency soup containers which would be hidden around the UK’s coldest cities, ready for discovery by chilly commuters.
It’s a fact that we all love a bit of soup when the weather turns cold. In fact, Heinz see a 5% increase in soup sales with every 1 degree drop in temperature! That along with the beautifully made emergency boxes made this PR campaign a smash hit and it will continue running until the end of March 2017 so keeps your eyes peeled for free soup on your way to work.